At Westcreek Guitars®, we respect the privacy of our customers and visitors to our website. This Privacy Policy explains how we collect, use, and disclose information received through our website and services. Please take a moment to review this policy so you understand our commitment to your privacy.
Collection of Information
We collect different categories of information from you when you visit our website, make a purchase, or interact with our services. The types of information we collect includes:
- Contact/Account Information: We collect information like your name, email address, mailing address, phone number, and payment information when you create an account, make a purchase, or contact us for support. Maintaining the accuracy of this information allows us to provide efficient service.
- Order Information: We retain information related to your orders like the products purchased, amounts paid, delivery details, and communication records. This allows us to process and fulfill your orders accurately.
- Website Usage: We gather analytics data on how you interact with our website to help us improve the design and user experience. This includes data like number of site visits, pages viewed, links clicked, and your IP address.
- Marketing Preferences: We collect information on your preferences for receiving marketing communications from us. This helps ensure we only send communications you have consented to.
- Surveys: We may contact you to participate in surveys. If you choose to respond, we collect that survey data to improve our products and services.
- Sweepstakes: For some promotions, we collect information if you choose to enter sweepstakes or contests. This is used for contest administration and prize fulfillment.
We collect this information directly from you when you provide it to us, automatically through use of cookies and similar technologies, and from third-party sources like marketing partners.
Use of Information
We use the information we collect for purposes that include:
- Provide our products and services to you
- Process orders and payments
- Communicate with you about your account, purchases, and support needs
- Improve and optimize our website and shopping experience
- Personalize content and site experience
- Notify you about new products, promotions, and sweepstakes
- Administer contests, surveys and events
- Detect and prevent fraud, abuse, security risks, and fulfill legal obligations
- Perform data analytics and research to improve our services
Sharing of Information
Westcreek Guitars® does not share or sell personal information except in the following limited circumstances:
- Service Providers: We share information with third party service providers that help us operate and improve our business. This includes website hosting, order fulfillment, payment processing, marketing, analytics, customer service, fraud prevention, legal services, and other business operations. We require service providers to use your information only for the intended purpose, protect the confidentiality and security of your information, and follow applicable data protection laws.
- Business Transfer: If we are involved in a merger, acquisition, bankruptcy, reorganization, or sale of some or all of our assets, we may transfer or share your information as part of that transaction.
- Legal Obligations: We may disclose information if required to comply with the law or legal process served on us, or to protect and defend our rights or property.
- Your Consent: We may share information about you with your consent, for instance if you choose to participate in a co-sponsored promotion.
Data Retention
We retain personal information for the period required to serve the purposes outlined in this policy, unless a longer retention period is required by law. Account information will be kept until you close your account. Order history is maintained for analysis purposes. Information collected for promotional activities is deleted once that promotion ends. We periodically review stored information to determine what data can be deleted.
Data Protection
Westcreek Guitars® uses appropriate technical and organizational data security measures to protect your information against unauthorized access, disclosure, or loss. Measures include firewalls, data encryption, physical access controls, and authorization controls. While we work diligently to protect your data, no security measures can be 100% effective. You use our services at your own risk.
Cookies and Tracking
We use cookies and similar technologies on our websites and emails to collect analytics data. Cookies are small text files transferred by a website to your computer or mobile device. We use cookies to understand website usage and preferences, deliver relevant content and promotions, enable shopping cart functionality, and support security features.
You have control over cookie settings. Most browsers let you block or restrict cookies, and you can delete existing cookies. Blocking cookies may impact your experience on our sites.
Our emails may contain single pixel gifs or web beacons. These help us collect analytics data on email open and clickthrough rates. You can opt-out of these by unsubscribing from our emails.
Our site is not intended for children under 16. We do not knowingly collect personal data from children. If we learn we have collected data from a child, we will delete it.
External Links
Our websites and communications may contain links to third party sites. Since we do not control those sites, we encourage you to review the privacy policies on those sites. We are not responsible for the privacy practices or content of third party sites.
California Resident Rights
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) including:
- The right to know what personal data we collect, use, and share about you
- The right to request deletion of your personal data
- The right to opt-out of data sales
Westcreek Guitars® does not sell your personal data. You can submit verified requests related to your rights under California law through our privacy request page.
International Data Transfers
We are headquartered in the United States. Personal information collected may be stored and processed in the United States or wherever we or our service providers operate. By using our services or providing any personal information to us, you expressly consent to the transfer and processing of that information internationally.
Policy Updates
We may occasionally make changes to this Privacy Policy as business needs and privacy regulations evolve. If we make material changes, we will post an updated notice on our website along with the updated date. Updated policies are effective immediately. We encourage you to periodically review this page for the latest on our privacy practices.
Contact Us
If you have any questions about this Privacy Policy or use of your personal information, please email us at [email protected]. Or write to:
Westcreek Guitars®
Attn: Privacy Officer
123 Guitar Way
Melody, MI 49021
Effective Date: March 1, 2023
At Westcreek Guitars®, your privacy is important to us. This policy summarizes how we handle your personal information. If you have any questions, don’t hesitate to contact us.
1. Information We Collect
We collect information about you directly from you and automatically through your use of our services. The main categories of personal information we collect are:
- Contact details – such as your name, email address, postal address, and phone number. You provide these when you create an account, contact us, place an order, register for a promotion, etc.
- Financial information – such as payment card number, expiration date, and billing address. Collected when you make a purchase.
- Account information – your username, password, order history, communication records with our support team, marketing preferences, survey responses, interests, and other information associated with your account.
- Website usage data – such as pages you visit, links clicked, IP address, and browser/device data. Collected automatically via cookies, web beacons, and similar technologies as you use our site.
- Marketing data – your preferences for receiving marketing from us and engagement with our communications.
- Other information – that you intentionally submit, such as contest entries, sweepstakes registrations, special requests, etc.
2. How We Use Your Information
We use your personal information for purposes including:
- Provide our products and services
- Process orders and payments
- Communicate with you about your account, purchases, support needs, surveys, events, etc.
- Improve and optimize our site, products, services
- Notify you about new products, features, promotions
- Customize content and site experience
- Participate in contests or sweepstakes you enter
- Perform data analytics to improve our offerings
- Prevent fraud, enforce policies, comply with laws
3. How We Share Information
We do not sell or share your personal information except with your consent and in these limited circumstances:
- With service providers to operate our business, such as hosting, marketing, analytics, fraud prevention, order fulfillment, and legal services.
- During business transitions, like a merger, sale, reorganization, bankruptcy, etc.
- To comply with legal obligations, lawful requests, or legal process.
- To protect the rights, property, life, health, or safety of Westcreek Guitars®, our customers, or the public.
4. Data Security
We use appropriate technical and organizational measures to protect your data. Our security controls aim to maintain data confidentiality, integrity, and availability. However, no security safeguards are 100% impenetrable. We urge you to take care in protecting your information, like using strong passwords, being cautious of phishing attempts, and protecting your devices.
5. Data Retention
We retain your personal information only as long as needed to fulfill the purposes for which it was collected, including satisfying legal requirements. Account data is kept until you close your account. Order data is retained for analysis. Promotional data is kept until the completion of that promotion.
6. Cookies and Website Usage Data
We and our service providers use cookies, web beacons, tags, and similar technologies to collect usage data as you interact with our website. This includes data like browser type, pages visited, links clicked, IP address, and language preferences. We use this data for purposes like improving site functionality, serving relevant content, measuring effectiveness of promotions, detecting technical issues, and for security purposes. You can manage cookie settings in your browser – blocking them may impact your use of our site.
7. Third Party Links
Our site may contain links to third party sites and services. We are not responsible for the privacy practices or content of those sites. We suggest reviewing the privacy policies posted on third party sites you visit.
8. Modifying or Deleting Your Information
If you have an account with us, you may access, edit, or delete certain account information by logging into your account. To delete your account, email [email protected]. We will fulfill requests to modify or delete your information in accordance with applicable legal and ethical obligations. Requests to delete data may limit our ability to provide you services.
9. Your Data Rights
You may request details on the information we collect about you and request copies of that information. You also have rights to object to some processing of your data, request that we restrict processing, or request deletion of your information. Note there may be circumstances where we cannot honor these requests, for example if it would violate legal requirements. If you are a California resident, you have expanded rights under the California Consumer Privacy Act.
10. Changes to this Policy
We may update this policy as needed to comply with law or meet changing business needs. If we make material changes, we will notify you via email or post a prominent notice on our website. The updated policy will be effective immediately. We encourage you to periodically review this page for the latest on our privacy practices.
11. Contact Us
If you have any questions about this Privacy Policy or use of your personal information, please email [email protected]. Or write to: Privacy Officer, Westcreek Guitars®, 123 Guitar Way, Melody, MI 49021 USA
